Content Creation

These days, content creation goes hand in hand with SEO and SEM, so you can’t really do content creation effectively without these tasks.

Keyword research and gap analysis provide the basis for new content, your brand positioning, brand personality and the targeted persona, define the article context, answering the question for whom do you write, and how to write, – the style.

Of course then you need to consider what function the content has, – what’s it’s role within the conversion funnel and what stage of awareness are you creating content for?

Moreover, the value of your content does not stop here, we also ask what else can each piece of content be used for, – content repurposing whether it be for landing pages or social video posts

Trust us with content creation and your content calendar.

Why do you need SEO?

1. Getting customers without paying for ads

SEO does not cost anything like other marketing strategies such as pay-per-click (PPC) ads. 

Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.

Organic rankings are based on high-quality contents. We will review your content and write content that rank better on Google, YouTube (the second biggest search engine) and other search engines to increase your brand’s visibility.

2. Boosts Your Credibility

If your site ranks high on search engine it means that its is typically considered high-quality and trustworthy by search engines,

We spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

 

3. Reach More People

SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in.

We will target keywords rather than demographics to attract more prospects who may be interested in doing business with you.

Our approach to SEO

1. SEO Audit & SEO Strategy Development

Any effective strategy starts with data. We will analyze your potential market size, your audience and their needs to create the right organic strategy for you. 

2. Technical Audit 

Our technical audit focuses on analyzing  every element of the site that can impact your SEO performance. It includes the analysis of Index status,  Crawl errors,  Internal links. Sitemaps. Site/page speed, Redirects. Broken links, HTTPS and AMP.

3.  Keyword research

Keyword research remains incredibly important.

We need to understand how your target groups search, what they search for, and how search engines use keywords to serve results.

4. Content Strategy 

You need a content strategy, – and we will develop it for you. 

We will develop Foundational content ( core content that targets your main keywords and topics people search for), FAQ content (pages that answers common questions your audience), Authoritative content (content that demonstrate your expertise and authenticity) and User experience content.

 

5. SEO writing

The perfect solution to create content that leads to conversion involves deep studies not only in the art of SEO, but also in the art of writing.

We are trained both in traditional discipline and the digital discipline. We study keywords  – not actual content – of your competitors and create an original voice to make it sure for you to be heard.

HEADQUARTERS

Sepapaja tn 6
15551 Tallinn
Estonia

CONTACT US​

Phone: +36 70 351 9833
Phone: +36 30 339 6971

Email: hello (at) johnsondigital.hu

CENTRAL EUROPEAN OFFICE​

Simonffy u. 4-6.
4025 Debrecen
Hungary