Search Engine Marketing (SEM)

We use Search Engine Marketing (SEM) best practices to position your brand above your competitors on Google.  

As a business, often how you would describe your business is  not how someone looking for your product or service would find  it on Google.  This is one of the most common business mistakes we see.

Selecting the right search terminology, from the customers perspective is key to outwitting your competitors.

Your content is the basis of your brand positioning, both should be based on your based upon your ideal customer, their customer journey, and motivation, their fears and desired outcomes. Competitor research and product research and search terminology are key to success.

No/ineffective search engine marketing strategy = failure to launch.

Empower us to assist you to get this crucial work done effectively.

Why do you need SEO?

1. Getting customers without paying for ads

SEO does not cost anything like other marketing strategies such as pay-per-click (PPC) ads. 

Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically.

Organic rankings are based on high-quality contents. We will review your content and write content that rank better on Google, YouTube (the second biggest search engine) and other search engines to increase your brand’s visibility.

2. Boosts Your Credibility

If your site ranks high on search engine it means that its is typically considered high-quality and trustworthy by search engines,

We spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

 

3. Reach More People

SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in.

We will target keywords rather than demographics to attract more prospects who may be interested in doing business with you.

Our approach to SEO

1. SEO Audit & SEO Strategy Development

Any effective strategy starts with data. We will analyze your potential market size, your audience and their needs to create the right organic strategy for you. 

2. Technical Audit 

Our technical audit focuses on analyzing  every element of the site that can impact your SEO performance. It includes the analysis of Index status,  Crawl errors,  Internal links. Sitemaps. Site/page speed, Redirects. Broken links, HTTPS and AMP.

3.  Keyword research

Keyword research remains incredibly important.

We need to understand how your target groups search, what they search for, and how search engines use keywords to serve results.

4. Content Strategy 

You need a content strategy, – and we will develop it for you. 

We will develop Foundational content ( core content that targets your main keywords and topics people search for), FAQ content (pages that answers common questions your audience), Authoritative content (content that demonstrate your expertise and authenticity) and User experience content.

 

5. SEO writing

The perfect solution to create content that leads to conversion involves deep studies not only in the art of SEO, but also in the art of writing.

We are trained both in traditional discipline and the digital discipline. We study keywords  – not actual content – of your competitors and create an original voice to make it sure for you to be heard.

HEADQUARTERS

Sepapaja tn 6
15551 Tallinn
Estonia

CONTACT US​

Phone: +36 70 351 9833
Phone: +36 30 339 6971

Email: hello (at) johnsondigital.hu

CENTRAL EUROPEAN OFFICE​

Simonffy u. 4-6.
4025 Debrecen
Hungary